Owned media comprises content created and owned by a company, such as websites, social media profiles, and emails. The objectives can range from increasing awareness to driving conversions. The key advantage lies in the company’s control over information and design in alignment with their marketing strategy and brand identity, meanwhile it being cost-free. Owned media facilitates direct communication with the audience, fostering loyalty. However, its success demands significant time and resources, often complementing paid media and earned media efforts.
